Mother’s Day 2011 falls on 8 May. In Singapore it is common to take Mum out for dinner and we will also buy her Mother’s Day flowers and gifts.

And so we have been seeing florists, restaurants and hotels getting ever more creative with their Mother Day’s promotion to make you spend more money to spoil Mum on her special day.

Mother’s Day Credit Card Promotion

If you do own credit cards, you probably are aware of the banks’ Mother’s Day promotion. Citibank, HSBC and UOB offer generous discount when you use their credit cards to pay for the Mother’s Day dinner, flowers and spa packages.

Mother’s Day Gift Ideas: Cartier, Gucci and SKII

Over the recent years, husbands are splurging on Mother’s Day! We are talking about the husband pampering his wife with spa packages, SK2 skincare products, expensive designer handbags and Cartier watches.

So which Mother’s Day promotion are you getting for your Mum and wife?

I guess Coach bags are very popular with Singapore women – you see them on the MRT trains, along Orchard roads and shopping malls all over the island. And when there are Coach bags on sale with up to 40% discount, shouldn’t you go get another Coach hangbag?

Reebonz’s Designer Brands Online Shopping

Shopping for bags in Singapore just go easier.

If you have not heard about Reebonz yet, then go read my previous article on “Discount Designer Handbags by Reebonz”

Coach Handbags Sale

Coach Bags on Sale at Reebonz
25 March 2009 – 29 March 2009
Click Here to Register Free Account

In case you are not familiar with the designer brand, Coach, here’s an extract from Reebonz…

“Coach maintain the highest standards for materials and workmanship. In the last decade, Coach has emerged as America’s preeminent designer, producer, and marketer of fine accessories and gifts for women and men including designer handbags, business cases, luggage and travel accessories, wallets, outerwear, eyewear, gloves, scarves, fragrance and fine jewelry.”

Past Event: Miu Miu Bags

The Miu Miu Handbags promotion has just ended but if you become a member now, you might still be able to grab one “bring’em back” at discount up to 30%.

How to become Reebonz member

You may discover by now that you have to be invited to become a member of Reebonz. If you are interested to check out the Coach bag sales on 26 June 2009 and want to register as a member now, click this invitation link:

www.reebonz.com/member_invite/hotdeals

Luxury designer goods such as designer handbags and and designer clothes should probably be the last thing I talk about in the current gloomy economic climate. However, I found out today that the 3 weeks new online shopping portal – Reebonz.com is doing better than expected!

ReeBonz the Online Shopping Mecca

I registered as a member on the second day after the launch and did not pay much attention to this Singapore-based online luxury shopping portal. I didn’t think people have the spare money to spend on luxury goods.

But I was wrong!

Designer Handbags at upto 65% Discount

This afternoon I interviewed the web developer of this exclusive online shopping portal and found out that people were snapping out designer bags and designer wear.

Here’s just some of the discount designer handbags that were Sold Out.

Luxury Lingerie Are Hot… Selling!

Beside expensive handbags and designer clothing, luxury lingerie are hot too – I mean best selling.

On the right is a pic of nubile lingerie model showing off a set of sexy red lingerie.

Maybe luxury goods are really recession proof, especially when it’s Luxury You Can Afford.

Especially during bad time, people looking for shopping therapy will find such deep discount designer handbags heaven sent!

How to Become ReeBonz Member

Btw, the only way to become a member of this exclusive shopping community and enjoy the huge discount is to be invited by another member.

To become a Reebonz member, use this invitation link:

www.reebonz.com/member_invite/hotdeals

I realized that many of the online flower shops in Singapore are so similar! They look almost alike! It would hard to tell one online flower shop from another – go google for flowers or florist and look at the top 10 sites.

What’s Wrong With Designs That Look Alike

Maybe you’ll disagree with me that the pictures above look different. The color schemes are different. The flowers are different.

But to the untrained eyes and people who buy flowers occasionally – on Valentine’s Day and girl friend’s birthday, your online flower shop will look just like another one to them.

Can you recognize which one of the above screen shot is Far East Flora?

So as far as branding is concerned – failed. And it’s ok because your competitors got the same problem!

When helping a Singapore florist to optimize his site. I asked if we should target online florist Singapore or online flower delivery in Singapore. And he said flowers.

But, that’s wrong and I’ll tell you why.

One-word terms such as “flowers” or “florists” are too generic.

Understanding the Buying Cycle

People who use these one-word terms are researching on the topic flower. Even for people looking to buy flowers, in sales speak, they will fall in the very early stage of the buying cycle – they are not ready to buy yet.

Whereas someone who enters “online flower delivery in singapore” knows what he is looking for and is likely to be a customer.

You can read more about keyword selection and the buying cycle at Yahoo Search Marketing Tutorial on Generating Sales: Selecting Keywords.

How Keyword Length Affects Conversion Rate

There are many keyphrases that online florists can target beside the ultra competitive one-word terms and two-word phrases. Study on How Keyword Length Affects Conversion Rate by OneUpWeb.com indicated that 3-word and 4-word phrases returned the best conversion rates.

So the phrases online florist singapore and online flower delivery singapore will give you higher chances to attract paying customers to your web pages than say the generic flowers which attract casual surfers who simply burn up your bandwidth or (unlikely but possible) choke up your Web server to prevent other visitors who are ready to buy from accessing your site.

Keywords List for Online Florist

So what phrases should you target to attract visitors who are ready to buy flowers and related gifts such as hampers, bears and chocolate. Here’s a Singapore SEO company who are too willing to show off their client’s keywords list. Go study the list below.