But, that’s wrong and I’ll tell you why.
One-word terms such as “flowers” or “florists” are too generic.
Understanding the Buying Cycle
People who use these one-word terms are researching on the topic flower. Even for people looking to buy flowers, in sales speak, they will fall in the very early stage of the buying cycle – they are not ready to buy yet.
Whereas someone who enters “online flower delivery in singapore” knows what he is looking for and is likely to be a customer.
You can read more about keyword selection and the buying cycle at Yahoo Search Marketing Tutorial on Generating Sales: Selecting Keywords.
How Keyword Length Affects Conversion Rate
There are many keyphrases that online florists can target beside the ultra competitive one-word terms and two-word phrases. Study on How Keyword Length Affects Conversion Rate by OneUpWeb.com indicated that 3-word and 4-word phrases returned the best conversion rates.
So the phrases online florist singapore and online flower delivery singapore will give you higher chances to attract paying customers to your web pages than say the generic flowers which attract casual surfers who simply burn up your bandwidth or (unlikely but possible) choke up your Web server to prevent other visitors who are ready to buy from accessing your site.
Keywords List for Online Florist
So what phrases should you target to attract visitors who are ready to buy flowers and related gifts such as hampers, bears and chocolate. Here’s a Singapore SEO company who are too willing to show off their client’s keywords list. Go study the list below.