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Rednano – where is it heading?

It’s been 4 months since I last wrote about Rednano – the Singapore search engine which was launched 6 months ago. I just checked it traffic statistics at Alexa.com and Compete.com, the numbers show that Rednano is going nowhere.

Website Traffic Ranking by Alexa.com


Website Traffic Ranking by Compete.com

Rednano Traffic Rankings by Compete

Look at the charts above.

The trend of Rednano.sg should be going up like AsiaOne.com, right?

After spending millions on the project, I think this is… never mind.

Maybe, it will be another ST701-like story – it will take a couple of revamps and more off-line advertising to ramp up the traffic. SPH is really loaded, you know. However, they don’t seem to learn quick enough.

So much for the chicken rice search, pie search and the the talk about “supplant the big names of Google and Yahoo as the prime tool for sourcing local information” as reported in the SPH owned The Straits Times on 10 Aug 2007.

Talk is cheap but search engines are not.

{ 2 comments… add one }
  • wassup 14 Dec 2008, 4:50 pm

    Rednano advertises on Google AdWords to drive traffic to the Rednano Directory… keywords e.g. food

    AdWords Screenshot: Click Here

    I guess they will buy popular keywords based on the searches performed at Rednano.sg

    I think it’s free to get into Rednano directory. I have several of my domains and also my clients’ domains listed in the directory.

  • Kian Ann 19 Nov 2008, 5:35 pm

    I remember just now I was doing a Google search – I forgot which term… and they were advertising on Google Adwords. 🙂

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