An apparent AdWords campaign went wrong for the Republic of Singapore Air Force or RSAF recruitment drive.

Blogopreneur suggested the probable relationship between MSI Wind and RSAF:

MSI Wind and RSAF Pilot

If this works, an ad for “teddy bears” can be probably selling rare Italian bred spiders!
– Blogopreneur

What’s the chance of someone looking for the netbook – MSI Wind, is also looking to become a RSAF pilot?

I could feel that grimace in my face when I first read about RSAF putting up such an irrelevant ad. Earlier this year, it was google SMU gets NTU AdWords fiasco, now its google MSI Wind, be a RSAF Pilot.

Is it Google’s AdWords is really stupid or the people who manage the PPC campaign?

Someone must have got it wrong – using traditional advertising concept on the Internet and expect Google algorithm is smart enough to relate wind with being an air force pilot.

Here’s what you will see when you click at the “Looking at Gadgets?” sponsored link ad:

Help Save Some Defense Budget for Search Marketing Training

Please don’t go google for “msi wind” and click at the ad so that we can save some of the defense budget and use it to train our RSAF personnel in search marketing.

Am really curious to know if cheap divorce lawyer and good divorce lawyer were competitive keywords among law firms in Singapore.

I saw an AdWords advertising for divorce lawyer in one of the Hubpages article about Singapore. The ad prompted me to find out more on the divorce rate in singapore over the recent years.

According to a report by Straits Times in July 2007, the number of divorce cases had risen to 7,061 in 2006. At the same time, the number of marriages was at a six-year high – at 23,706.

Does it mean that as more people getting hitched, the number of divorce cases will increase proportionally?

And more business for the divorce lawyers!

More and more couples splitting up are searching for information on divorce procedure rather than going for marriage counseling to resolve differences and conflicts to improve their relationship.

To those who are looking for divorce lawyer, you may want to visit this site first:

http://www.helpourmarriage.sg

It may be less expensive to mend the relationship than to look for cheap divorce lawyers.

I reckon there are already many of free keyword research tools out there but is there a reliable AdWords keyword tool that spys on your competitors’ PPC campaigns?

If you are new to the PPC advertising, one for the smart way of finding the right keywords for your AdWords campaign is to use what your competitors are already using.

Although Google AdWords Keyword Tool can generates a list of possible keywords and related keywords to help you start testing keywords for your new AdWords campaign, it would save you time and money if you know what are the profitable keywords that your competitors are already using.

There are several keyword tools that let you spy on your competitors’ keywords for AdWords campaign, such as:

• Spyfu.com
• Compete.com
• KeywordSpy.com

AdWords Keyword Tools

I tried both Compete.com and KeywordSpy.com. After many hours of keyword research with these keyword research tools, I decided my preference for KeywordSpy.com [aff. link].

Case Study on Vitamin with KeywordSpy.com

Now, let’s use vitamin as an example for our case study.

There are 30 domains using vitamin in their AdWords campaign. You will want to further drill down each of these 30 domains to find out exactly what other keywords to promote their vitamin related product.

Let’s start with the domain that has the most numbers of keywords: vitaminshoppe.com

The free version of the KeywordSpy.com will display only 10 of the 12.785 keywords used by vitaminshoppe.com.

Long Tail Keyword Research

With KeywordSpy.com gold membership, you will see all the 12,795 keywords! You will be able to know what are the highly competitive keywords (more costly) and the Long Tail keywords.

An example of the Long Tail keyword which I discovered using KeywordSpy on vitaminshoppe.com was “magnesium glycinate”.

Further research on this keyword “magnesium glycinate” uncovered the domain organicpharmacy.org which has an inventory of 12,557 keywords!

Both domains are probably manged by professional AdWord campaign managers and you can now tap into their important list of profitable keywords.

You can examine and compare the thousand of keywords from both vitaminshoppe.com and organicpharmacy.org to compile your own list of profitable PPC keywords.

Save Time & Money, Make Quick PPC Profit

With such a powerful and advanced keyword tool, you will save time and money on your keyword research and make quick profit with your AdWords PPC campaigns for your target niches.

Start your KeywordSpy trial now.

You can use Youtube to look for quality traffic sites that have visitors who will click at your video, banner ads, Google AdWords ad and etc.

Find out where and how to find quality sites to generate targeted traffic to your site. Visit DTAplha Talkback: YouTube’s Amazing Overlooked Traffic Secret… REVEALED! now.

Would you want to hire a Google reseller who screwed up their own AdWords ad? I discovered this since yesterday but until now, nothing has been done to correct the blunder.

I am very surprised that even an AdWords Qualified Company and AdWords Authorized Reseller, which got a Number 1 position for this ad on the keywords google reseller and google resellers got it wrong. The URL pointed to a page which did not exist, instead you were served with an Error 404 – Page not found.

Would Your Google Reseller Do This To You?

Watch this video to find out how did this Singapore Google reseller screwed up their Sponsored Links ad in Google.

Don’t Just Trust Logos Blindly

Business and companies which dabble into search marketing and the new media should not just rely on the logos such as Authorized AdWords Company and Authorized AdWords Reseller to trust their PPC manager 100%.

One should always check and verify the actual quality of job delivered.

Do you have any bad experience with your search marketing company or PPC manager?

Please comment below.

Added a blog email subscription to this blog. Why? Because…

I put up an ad on Why NTU uses the keyword smu in their Google AdWords campaign, so I will like to know if any of these visitors from the ad actually subscription to the blog via email.

Anyway, I an already an email service that allows me to create blog email subscription and I think it’s time to test it out.

My accountant who runs a successful accounting and secretarial services firm feels that sponsored search marketing is low cost.

That was the answer I got when I asked him if he found Google Adwords campaign effective.

To my accountant, the several hundred dollars he spends every month on Pay Per Click (PPC) advertisement is very small compared to the total overheads required to operate his accounting firm.

With business cost rising, PPC may be the best way for small and medium sized companies to promote and marketing their products and services.

With increasing demand for online marketing, more search marketing professionals are needed. More search marketing companies with qualified Google Advertising Professionals and Yahoo Certified Ambassadors will bring up the level of service in this nascent industry.

Here’s a list of top Google AdWords Authorized Resellers in Singapore:

• activamedia.com.sg
• clicktrue.com.sg fka googlereseller.com.sg
• purpleclick.com