I realized that many of the online flower shops in Singapore are so similar! They look almost alike! It would hard to tell one online flower shop from another – go google for flowers or florist and look at the top 10 sites.

What’s Wrong With Designs That Look Alike

Maybe you’ll disagree with me that the pictures above look different. The color schemes are different. The flowers are different.

But to the untrained eyes and people who buy flowers occasionally – on Valentine’s Day and girl friend’s birthday, your online flower shop will look just like another one to them.

Can you recognize which one of the above screen shot is Far East Flora?

So as far as branding is concerned – failed. And it’s ok because your competitors got the same problem!

Three days after I wrote the keyword case study on online flower delivery in singapore vs flowers, the blog post made it to the 1st page at #6. So it’s proven that it is easier to get ranked for longer keyword phrase.

Incidentally, the case study article about online flower delivery is also ranked top for the 4-word phrase online flower delivery singapore. In fact, this is a more popular search phrase than the one with “in”.

When helping a Singapore florist to optimize his site. I asked if we should target online florist Singapore or online flower delivery in Singapore. And he said flowers.

But, that’s wrong and I’ll tell you why.

One-word terms such as “flowers” or “florists” are too generic.

Understanding the Buying Cycle

People who use these one-word terms are researching on the topic flower. Even for people looking to buy flowers, in sales speak, they will fall in the very early stage of the buying cycle – they are not ready to buy yet.

Whereas someone who enters “online flower delivery in singapore” knows what he is looking for and is likely to be a customer.

You can read more about keyword selection and the buying cycle at Yahoo Search Marketing Tutorial on Generating Sales: Selecting Keywords.

How Keyword Length Affects Conversion Rate

There are many keyphrases that online florists can target beside the ultra competitive one-word terms and two-word phrases. Study on How Keyword Length Affects Conversion Rate by OneUpWeb.com indicated that 3-word and 4-word phrases returned the best conversion rates.

So the phrases online florist singapore and online flower delivery singapore will give you higher chances to attract paying customers to your web pages than say the generic flowers which attract casual surfers who simply burn up your bandwidth or (unlikely but possible) choke up your Web server to prevent other visitors who are ready to buy from accessing your site.

Keywords List for Online Florist

So what phrases should you target to attract visitors who are ready to buy flowers and related gifts such as hampers, bears and chocolate. Here’s a Singapore SEO company who are too willing to show off their client’s keywords list. Go study the list below.