Here’s the list of the 7 Web Analytics Sins:

Sin #1: Simple Visitor Counts
Learn the factors that can potentially skew visitor data.

Sin #2: Search Term Popularity
Understand why marketers must concentrate on the quality of visitors a keyword delivers, rather than the quantity.

Sin #3: The Linear Funnel
Learn the reasons why traditional sales funnels can lead to dangerous assumptions.

Sin #4: Data Overload
Know why it’s important to be able to separate interesting information from actionable information.

Sin #5: Relying on Absolute Number
Understand the reason why it’s more important to concentrate on trends instead of absolute numbers.

Sin #6: Relying on Top 10 Lists
Learn how getting stuck in your top 10 referrers can cost you long tail opportunities.

Sin# 7: Technicolor Report
Understand the reason why the way that information is displayed can have a huge impact on ease of use and perception.

To find out more how to avoid the above 7 common errors in Web analytics, download the free white paper:

7 Web Analytics Sins, and How to Avoid Them

I have the feeling that this white paper is targeting Google Analytics!

What do you think?

Watch this video on Google Analytics Bounce Rate and see why it is probably the most important metric in Web analytics.