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Tuesday, 11 Mar 2008 at 9:13 am Comments
Categories: Wassup
Tags: Artificial Sweetener, Coke Zero
“98% of Singaporeans will try a product when a sample are given out, and 86% of those who try will buy it again”. So Coca-cola believes that by giving away free samples, more Coke Zero will be sold here. Whereas in Britain, only 66% of those who sampled went on to buy Coke Zero.
Singapore: 52th Country to Carry Coke Zero
According to the above report, Coke Zero had been launched in 51 countries since 2005 and sold “almost 2.5 million litres” within 18 months. 2.5 million litres is about 7 million (12 fl oz) cans or 1.25 million (2 litres) bottles. Let’s say Coca-Cola sells each can of Coke Zero for US$.50, 7 million cans will generate a paltry revenue of US$3.5 million.
If the figures published in The Straits Times are correct then I think not many people like Coke Zero and is not selling well so they decided to give away free samples in Singapore.
Artificial Sweetener May Cause Cancer
Ask yourself what is it that they put in to replace the sugar? Artificial sweeteners!
Ingredient Name Australia;
New ZealandUnited States;
CanadaHong Kong Carbonated water YesYesYesColor E150d*CaramelE150d*Acesulfame potassium YesYesAs E-950Aspartame YesYes**As E-951Caffeine YesYesYesPhosphoric acid YesYesAs E-338Potassium benzoate YesPotassium citrate YesSodium benzoate YesAs E-211Sodium citrate YesAs E-331Sodium cyclamate NoFlavor YesNatural flavorsYesFind out more about Coke Zero ingredients and artificial sweetener at Wikipedia.
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