MyBlogSG.com

Trial Driven Marketing – Coke Zero

Tuesday, 11 Mar 2008 at 9:13 am Comments
Categories: Wassup
Tags: Artificial Sweetener, Coke Zero

Coke Zero “98% of Singaporeans will try a product when a sample are given out, and 86% of those who try will buy it again”.

So Coca-cola believes that by giving away free samples, more Coke Zero will be sold here. Whereas in Britain, only 66% of those who sampled went on to buy Coke Zero.

Singapore: 52th Country to Carry Coke Zero

According to the above report, Coke Zero had been launched in 51 countries since 2005 and sold “almost 2.5 million litres” within 18 months. 2.5 million litres is about 7 million (12 fl oz) cans or 1.25 million (2 litres) bottles. Let’s say Coca-Cola sells each can of Coke Zero for US$.50, 7 million cans will generate a paltry revenue of US$3.5 million.

If the figures published in The Straits Times are correct then I think not many people like Coke Zero and is not selling well so they decided to give away free samples in Singapore.

Artificial Sweetener May Cause Cancer

Ask yourself what is it that they put in to replace the sugar? Artificial sweeteners!

Ingredient Name	Australia; New Zealand	United States; Canada	Hong Kong
Carbonated water	Yes	Yes	Yes
Color	E150d*	Caramel	E150d*
Acesulfame potassium	Yes	Yes	As E-950
Aspartame	Yes	Yes**	As E-951
Caffeine	Yes	Yes	Yes
Phosphoric acid	Yes	Yes	As E-338
Potassium benzoate		Yes
Potassium citrate		Yes
Sodium benzoate	Yes		As E-211
Sodium citrate	Yes		As E-331
Sodium cyclamate			No
Flavor	Yes	Natural flavors	Yes

Find out more about Coke Zero ingredients and artificial sweetener at Wikipedia.

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