My accountant who runs a successful accounting and secretarial services firm feels that sponsored search marketing is low cost.
That was the answer I got when I asked him if he found Google Adwords campaign effective.
To my accountant, the several hundred dollars he spends every month on Pay Per Click (PPC) advertisement is very small compared to the total overheads required to operate his accounting firm.
With business cost rising, PPC may be the best way for small and medium sized companies to promote and marketing their products and services.
With increasing demand for online marketing, more search marketing professionals are needed. More search marketing companies with qualified Google Advertising Professionals and Yahoo Certified Ambassadors will bring up the level of service in this nascent industry.
Here’s a list of Google AdWords Authorized Resellers in Singapore: