Singapore Management University (SMU) students not too happy about Nanyang Technological University (NTU) buying the keyword smu at Google Sponsored Links. Read the SMU student’s blog post here.
I think NTU is just wasting taxpayers’ money.
NTU is paying at least US$0.40 per click for the keyword smu. I know because I bid > US$0.40 to place a sponsored link to this blog post and only got a second place.
SIM & “singapore management university”?
You may realize that SIM ad appears when you search for singapore management university. That’s because SIM bid for the keyword management using broad search.
[Update 26 March 2008]
NTU replied to the Sponsored Links Ad fiasco to bloggers:
The impression I get from the so-call reply… “its not our fault, its the problem with Google’s dynamic ad copy feature”.
Then don’t use Google AdWords or get a more responsible Google reseller.